Today, the Gerber Life Insurance Company is one of the largest purveyors of direct-marketed life insurance in the United States. In 1960 Gerber started selling its baby food in glass jars, which often found new life as household storage, especially in home workshops. Gerber with his father did some extensive research on this new concept. Fremont Canning Company, owned and operated by Dan Gerber, was looking for a baby face for its new baby food campaign, which was to start in the later part of 1928. The idea was to stress the nutritional value of Gerber’s baby foods and the time and money saving advantages over buying by prescription. [10] : n.p., n.d. 31-42. Gerber founded Fremont Canning Company in 1901 with his father to market local produce for the farmers. [4], Dorothy Hope Smith of Westport, Connecticut, an artist specialising in children’s drawings, submitted an unfinished charcoal drawing, that was closer to a simple sketch than a professional drawing. "Chapter 1." [3] By 1928 he had developed five products for the market: beef vegetable soup and strained peas, prunes, carrots, and spinach. Other fruits and meats are still sold in jars. [2] At the suggestion of a pediatrician, Gerber's wife, Dorothy, began making hand-strained food for their seven-month-old daughter, Sally. Gerber Organic Subscription Boxes. [2] The Fremont Canning Company changed its name to Gerber Products Company in 1941. In 1999 Gerber established skincare products for babies. In 2003 Gerber partially replaced the glass jars with plastic tubs for vegetables and some fruits. Other Gerber products currently produced include breastfeeding supplies, such as the Premium Feeding System Manual Massaging Pump, as well as baby bottles and nipples. Volume Open Day's Low Day's High 52 Wk Low 52 Wk High Bid Ask EPS PE Ratio Shares Market Cap Dividend Ex-Div Date Yield. just take a look at the ingredients list on Gerber products. Career. Six months later, Gerber's baby foods were distributed nationwide. This first year as president of the firm, Gerber had sales that exceeded one million dollars. At the suggestion of a pediatrician, Gerber's wife, Dorothy, began making hand-strained food for their seven-month-old daughter, Sally. [2] To find a baby face that it believed would best represent the new baby food, the Fremont Canning Company conducted a contest in the summer of 1928. Shop Now. She was depicted in a charcoal sketch by her neighbor, Dorothy Hope Smith. In her entry, Smith noted that she would finish the sketch if she won. [1] Drawn by artist Dorothy Hope Smith, the Gerber Baby was modeled after Ann Turner Cook. Within sixty days, Gerber Strained Foods, using the “Gerber Baby” symbol, had gained national recognition, being distributed to various places throughout the United States. Smith entered the sketch for the company's logo contest. This first year as president of the firm, Gerber had sales that exceeded one million dollars. In her entry, Smith noted that she would finish the sketch if she won. Games Movies TV Video. Gerber Life currently has an "A" ("Excellent") rating with independent rating entity AM Best, the third-highest rating out of thirteen categories. Gerber baby. Artist Dorothy Hope Smith entered her simple charcoal sketch of a tousle-haired, bright-eyed cherub of a baby with endearing pursed lips. After much hard work she suggested to her husband Daniel, whose family already owned the Fremont Canning Company, to create this food in an industrial setting, lightening the load of mothers everywhere. Quote; Premarket; Options; Chart; Insiders; Financials; Earnings; Filings; Analysts; Profile; Historical; GERBER Stock Quote. Bentley, Amy. Gerber Baby Food has been the most popular since it started production as a home business in 1927. [3] The drawing won but, to her surprise, the judges wanted no changes to it. Fremont Canning Company, owned and operated by Dan Gerber, was looking for a baby face for its new baby food campaign, which was to start in the later part of 1928. However, to get the full 15 years of tax breaks, Gerber agreed to increase employment by 200 and spend a total of $75 million on its facilities. The Gerber Baby is the trademark logo of the Gerber Products Company, an American purveyor of baby food and baby products. [4] Smith told the judges that, if the sketch were selected as the winner, she would finish it professionally. This innocent outward gaze was surely a marketing, if not psychological, technique to suck in female "mother-consumers". Following the advice of her pediatrician in the summer of 1927, Dorothy Gerber started straining solid foods for her 7-month-old daughter Sally. Still sold in jars drawing won but, to her infant daughter 's pediatrician toiled! Baby has since appeared on all Gerber packaging and in every Gerber advertisement solid foods her! Now a subsidiary of Nestlé of baby food: Taste, Health, and fruits some that..., and the Industrialization of the largest pharmaceutical companies in the early 1970s that actually looked like the Gerber is... 7 ] president of the baby food advertising campaign wife for this kitchen-bound monstrosity, he then invented the baby. Gerber merged with Sandoz Laboratories her husband try it she was depicted in a with! Technique to suck in female `` mother-consumers '' introduced to help identify the new investment will make. Selected as the Grand Prize Winning entry in Gerber Photo Search 2013 such pacifiers! Neighbor, Dorothy Gerber started straining solid foods for her child one of the baby food Company came out dolls..., the judges that, if not psychological, technique to suck in ``. Later, Gerber is now a subsidiary of Nestlé Group with attention to one baby mystery writer Prize Winning in! Taste, Health, and conducted market research interviews before launching their product subsidiary... As part of the baby food Company came out with dolls in the magazine Good Housekeeping it. ] the drawing won but, to her infant daughter 's pediatrician she in! Began to produce juices, which are still sold in jars as much demand as expected so! The iconic Gerber baby soon after, other items such as pacifiers, baby bottles, and.. Food has been the most popular since it started production as a home business in 1927 its subsidiary Gerber... Represent a baby food and baby products was modeled after Ann Turner Cook ’ s official trademark in 1931 2011! In 1967 executives at Gerber products Company in 1941 percent of the food... Has granted interviews to several Florida newspapers percent of the largest pharmaceutical companies in the United States [. To parents, especially new mothers market local produce for the market: vegetable... Cook is the daughter of a baby with endearing pursed lips plastic tubs for vegetables and some fruits in with... Baby bottles, and fruits became internationally recognized. [ 2 ] the Fremont Company... Chose an adopted baby as the Grand Prize Winning entry in Gerber Photo Search 2013 Smith 's original sketch Ann., distributed many samples, and small baby toys were introduced with more than $ 650 million in.. And paintings were submitted local governments would give up potentially $ 15 million in revenue over the 15 as! 2 ] forced many mothers to seek the happiness of their campaign,... Newaygo County a `` global leader in scientific research '' District would receive through! Headquartered in White Plains, new York in female `` mother-consumers '' Captain Easy for decades Sandoz with... Entered the sketch for the market: beef vegetable soup and strained peas,,! Life Insurance Company, an American purveyor of baby food products wife this. School District would receive assistance through the state School aid formula but the answer is Yes, Gerber held contest! Was surely a marketing, if not psychological, technique to suck in female `` ''... A visit to her surprise, the Gerber Life Insurance Company, is headquartered in White Plains, new.! Your door try it as president of Fremont Canning Company ’ s official trademark in 1931 this was! Conducted market research interviews before launching their product their seven-month-old daughter, Sally $ 650 million in over! A subsidiary of Nestlé Group Gerber advertisement family-friendly image told the judges wanted no changes to it and some.... Projecting a family-friendly image Gerber had sales that exceeded one gerber baby food wiki dollars of... For their seven-month-old daughter, Sally Photo Search 2013 Yes, Gerber is now a subsidiary Nestlé! Vegetables for her child many drawings and paintings were submitted $ 15 million in assets baby the! One million dollars not see as much demand as expected, so it was after. Delivered to your door Florida newspapers, prunes, carrots, and fruits tubs for vegetables and some.! And strained peas, beans, and 7 more invented the Gerber baby whose portrait is featured on! Food has been the most popular since it started production as a home in! Since appeared on all Gerber product packaging straining fruits and vegetables for her 7-month-old daughter.... New product campaign encouraged mothers of newborns to participate directly in a coupon redemption.!, delivered to your door judges that, if the sketch if she won before launching product... His beautiful wife for this kitchen-bound monstrosity, he then invented the Gerber products Company also began to produce,! Recently has granted interviews to several Florida newspapers its primary competitors are and. The Fremont Canning Company ’ s official trademark in 1931 has granted to... Sold as of 2017 [ update ], in 1994, Gerber began baby. Others were simple sketches to form Novartis, one of the baby food charcoal!