He could have never envisioned this ride back in 1998. It’s a differentiator for us and, even more than that, true to who we are as a brand.”. 2016-CH-07746. However, this Jimmy John's has some of the slowest delivery I've ever experienced. One Brand Hopes So, With Digital Surging, Panera Joins the Pizza Category, Grow Your Restaurant by Establishing a Winning Menu Strategy. “Why would I come to America to make sandwiches?”, But, buoyed by his own adventurous spirit and Liautaud’s unabashed boldness, North eventually changed his mind. Those services aren’t fast enough, nor fresh enough, Shea says. Under questioning in this most recent case, Jason Ferguson said the "Freaky Fast" slogan is being taken out of context and that it refers to the speed at which they prepare food inside the store, not the speed of delivery drivers outside. “This environment forces you to react in different ways,” North says. Propelling Jimmy John’s recent innovation is Roark, the Atlanta-based private equity firm that purchased a majority stake in Jimmy John’s three years ago in a deal that reportedly valued the sandwich chain at $3 billion. Directed to work in a Champaign storefront, North says he was relieved when Liautaud told him the store’s operating hours were “10 to 3.”. Now, 21 years later, North remains with Jimmy John’s, its president since 2004 and its CEO for the last five years. North and Shea both promise a continued evolution at Jimmy John’s, particularly as the brand enters new territories and inches toward 3,000 stores. “Being fast and fresh is central to Jimmy John’s, and that’s what we innovate off,” Shea says. Though flattered, North initially dismissed the offer. Jimmy John’s staked its growth on fast, fresh sandwiches, with a delivery program that set it apart from Subway and other competitors. Copyright 2015 WAVE 3 News. The five times weekly e-newsletter that keeps you up-to-date on the latest industry news and additions to this website. As its “Freak Yeah” campaign notes, Jimmy John’s doesn’t conceal its core focus: a relentless push to be fresh and fast. Launched last summer, the tongue-in-cheek, documentary-style spots featured real Jimmy John’s restaurant staff—so-called “freaks” —carefully slicing lettuce to 3/32 of an inch, crafting the brand’s new Kickin’ Ranch sauce in the restaurant’s open kitchen, and inspecting fresh-baked bread in the oven. “It’s clear customers care about speed of delivery, cost, and quality, and we win on all of these.”. “We focused on our employees because we see them as a huge competitive advantage for us,” says chief marketing officer John Shea, a former Gatorade executive who joined Jimmy John’s in 2017. Now that's been changed to "Serious Delivery.". Freaky Fast!” gospel. The Frenchie, for instance, evolved from a combination of Liautaud’s visionary mind and Roark’s data-based insights. Reflecting on its own assets—namely speedy in-store prep, a network of some 45,000 delivery drivers, 5-minute delivery zones, and a 36-year run perfecting delivery—Jimmy John’s quickly determined it could do delivery better than anyone else. As Jimmy John’s assessed its response to the rise of third-party delivery, leadership noted “big gaps between consumer expectations and what they get,” Shea says, including delivery times extending beyond 60 minutes. Today, Jimmy John’s is leveraging Roark’s industry knowledge to fuel its growth. Last October, the company unveiled tap-and-go as well as mobile payment options, such as Google Pay and Apple Pay, to foster faster, frictionless transactions. Dillard’s loss prevention catches woman shoplifting over $800 worth of merchandise. It's not the first time Jimmy John's has been questioned, or sued, over accidents linked to the "Freaky Fast" slogan. We looked at delivery vehicles at the Market Street location and found those are gone too. "The Freaky Fast comes from how fast we make your sandwich, how fast we bag it, and how fast it gets out the door," Ferguson said. Jimmy John's parent company, Slugger Subs, was being sued by Melissa Millet, a woman who was injured in an accident with Jimmy Johns driver James Huffman. In the end, a judge dismissed the case against Jimmy John's and owner Jason Ferguson. The Jimmy John’s of today is certainly not the one North encountered 21 years ago, when he passed cows and cornfields on his way to that Champaign storefront. "A reasonable jury could find Jimmy John's was negligent in its training," Judge Audra Eckerle wrote in her opinion. Copyright © 2020 Journalistic, Inc. All rights reserved. All rights reserved. After years of running the Jimmy John’s business on little more than Liautaud’s entrepreneurial vision, experience, and seemingly endless guile, Roark has injected calculated purpose into Jimmy John’s operations. Meanwhile, a lawsuit against Jimmy John's that made similar claims in Nevada was settled and a fourth lawsuit is West Virginia is under seal. Wanting to get consumers in and out quickly and to serve as an efficient part of their day, Jimmy John’s continues embracing technology to enhance and expedite the guest experience. Rideshare: A Premium OOH Opportunity for Restaurants? A Gray Media Group, Inc. Station - © 2002-2020 Gray Television, Inc. Is Jimmy Johns putting the brakes on 'Freaky Fast' delivery slogan? Ferguson said Jimmy John's internal slogan is now: Fast on your feet, not on the street. And earlier this year, Jimmy John’s unveiled its first-ever grab-and-go sandwich, the 13-inch, Parisian-inspired Frenchie, to inject even more convenience and speed into the operation. Since last summer, however, Jimmy John’s has carefully expanded its menu, rolling out its 16-inch Giant size (double the size of its original sandwich) and introducing a new 9-Grain Wheat sub. That spurred the brand to proclaim that it would never use third-party delivery. Roark has since put structure around Jimmy John’s data, which has spurred internal convictions around things like shunning third-party delivery and adding new menu items. Her lawyer, Terry Goodspeed, questioned Ferguson about whether that famous "Freaky Fast" slogan created a culture of unsafe driving that contributed to the wreck. We deliver within 5 minutes of our stores and not farther to maximize freshness. Order Ahead and Skip the Line at Jimmy John's. There, on the other end of the world, North found himself sharing a cabin and riding ATVs with a fast-talking, eccentric, Illinois-bred entrepreneur incessantly boasting about the world’s greatest gourmet sandwiches. McDonald’s Hires Tiffanie Boyd to Lead Human Resources in U.S. What Biden’s Win Could Mean for Restaurant Labor, Torchy’s Tallies $400 Million Investment to Spark Growth, New Considerations for Catering During COVID-19, How COVID-19 Made One Emerging Fast Casual Stronger, Opening Restaurants During a Pandemic—It Can Be Done, Biscuit Belly Plots its Rise in the Breakfast Category, Nathan's Has a Plan to Save Independent Restaurants. In a clever marketing play that captured headlines, Jimmy John’s followed up The Frenchie’s launch with a $30 limited-release pinot noir designed to pair with the salami, capicola, and provolone sandwich. “We want the lowest number of clicks between our customers and their sandwich, and are always looking to take out the fluff,” Shea says, adding that the company’s roots on college campuses, including a corporate headquarters that remains in Champaign, keeps Jimmy John’s engaged and nimble. 725 S. Floyd StreetLouisville, KY 40203(502) 585-2201. “We’ve got more competition than ever before, and it’s coming from everywhere,” North acknowledges. “Inside stores, it’s all about the hustle, and we do things faster and better than anyone else.”. A company spokesman declined comment, but there are signs of change. So in the wake of all the recent legal trouble, is Jimmy John's pumping the breaks on its "Freaky Fast" mantra? “We want to be leaders in delivery, period. 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