876 Series. Combining further investment from Haier with Candy’s innovation capabilities and Italian design, technology and style, we are confident that the company will further grow to become the leader in smart-home appliances with a high level of competitiveness. With the common DNA in connected home, the integration of Candy Hoover into Haier U+ Connected Home ecosystem will be smooth.”. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. “Together, we will better meet the increasing demands for more individualised products and make people’s lives better and easier.”. Haier’s €475 million purchase of the family-owned Italian appliance brand. The sales and administrative offices and production facilities are located across various European countries. It is mandatory to procure user consent prior to running these cookies on your website. HW120-B14876. The company said the purchase of Candy perfectly fits into Haier strategy to attain a … When the takeover was announced last October, Stefano Botter, an analyst at Euromonitor, told kbbreview: “The Italian design will not be touched by the acquisition – the format, look and style of Candy will remain the same.”, His colleague Feng Zhang, also an analyst at Euromonitor, said: “Brugherio is less than a 20km drive from Milan, where Whirlpool EMEA headquarters is located. These cookies do not store any personal information. But opting out of some of these cookies may affect your browsing experience. “Europe is one of the key markets in Haier’s global brand strategy and this combination will accelerate Haier’s positioning in the region,” Fierling said. The Candy Group has been owned by the Fumagalli family since 1945, when Eden Fumagalli manufactured the first all-Italian washing machine. “I look forward to working closely with Candy’s experienced management team as we share the commitment to innovate and to provide customised solutions to introduce the experience of the smart universe into our customers’ lives.”. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. Haier Group Corporation is a Chinese multinational home appliances and consumer electronics company headquartered in Qingdao, China. It designs, develops, manufactures and sells products including refrigerators, air conditioners, washing machines, microwave ovens, mobile phones, computers, and televisions. We also use third-party cookies that help us analyze and understand how you use this website. Haier also expects to leverage the Candy Group’s know-how in smart home appliances to support its vision to become the global leader in this segment. The headquarters of Haier Europe, together with its design centre and research and development departments, are located in Brugherio (MB), Italy. the Candy Group’s know-how in smart home appliances, Hoover showcased a range of smart household appliances at German trade show IFA last summer. To answer all your needs, Haier has created a generation of fridge with an adaptable space system: switch from fridge to freezer and back! Haier’s European headquarters will now be Candy’s head office in Brugherio, Italy. According to Euromonitor data, the aggregated volumes of Haier and Candy groups in 2018 represent a global market share of 15.1% on major appliances, 22.7% on freestanding refrigeration appliances and 19.8% in home laundry appliances. A 12kg capacity washing machine with an XL drum at 523 diameter. The company said the purchase of Candy perfectly fits into Haier strategy to attain a leading position in all regions around the world. Haier said former Candy chief executive Beppe Fumagalli and his brother Aldo will be non-executive directors of Haier Europe. Registered office: Via Comolli, 16 - 20861 Brugherio (MB) – Italy, Share capital € 30,000,000.00 fully paid in, Tax Code and Number of Registration with the Milano-Monza-Brianza Company Register 04666310158 - VAT IT00786860965. The acquisition of Candy was in part funded by the successful listing of Haier’s D-Shares on the CEINEX D-Share market, a joint venture between Deutsche Börse and the Shanghai Stock Exchange. He said the takeover will “bring great value” to Haier’s employees, customers, business partners and shareholders. This comes after Haier halted plans for GE expansion in China as a result of US-China trade tensions. Company subject to the management and coordination of Candy S.p.A. Haier said it will continue to invest in Europe to enhance its competitiveness in the region and worldwide. Yannick Fierling (pictured), in his role of chief executive of Haier Europe, will lead the operations of the former Candy group following Haier’s €475 million purchase of the family-owned Italian appliance brand. Haier Europe is the European headquarter of Haier Smart Home, the global leader in home appliances founded in 1989 and listed on Shanghai Stock Exchange and on Frankfurt Stock Exchange. Integration of the businesses will empower Haier Group to concentrate resources to better compete with companies, including Whirlpool in Europe.”, He added: “Candy is one of key firms driving connected appliances sales in Europe. This category only includes cookies that ensures basic functionalities and security features of the website. You also have the option to opt-out of these cookies. “Candy’s management team, employees, regional infrastructure including R&D centres, business network and manufacturing facilities, as well as Candy’s unique design and Italian style will be great foundation for our future growth globally,” Haier said. The sales and administrative offices and production facilities are located across various European countries. By continuing to use this site, I agree that Taylist Media may use cookies to improve its products and services, deliver me relevant content and to personalise my experience. Haier aims to be one of the top three manufacturers by 2022. The home appliances business, namely Haier Smart Home, has seven global brands – Haier, Casarte, Leader, GE Appliances, Fisher & Paykel, Aqua and Candy. Very quiet thanks to the Direct Motion Motor running at just 67db and providing an A+++-50% energy rating. Necessary cookies are absolutely essential for the website to function properly. These cookies will be stored in your browser only with your consent. Euromonitor analysts expect the Candy purchase to present an excellent platform for Haier to further expand into the premium segment in Europe, challenging Miele, Bosch, AEG and Grundig. The headquarters of Haier Europe, together with its design centre and research and development departments, are located in Brugherio (MB), Italy. 523 diameter Haier strategy to attain haier europe headquarters leading position in all regions around the world headquartered in Qingdao,.. Headquarters will now be Candy ’ haier europe headquarters lives better and easier. ” million purchase of Candy Hoover Haier. Candy perfectly fits into Haier strategy to attain a leading position in all regions around the.... The takeover will “ bring great value ” to Haier ’ s lives better easier.. Region and worldwide s head office in Brugherio, Italy you also have the option to opt-out these. 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